w00t! Now I for sure won't be switching away from DirecTV. :) This is a nice bonus for the series and a huge step forward. Hopefully, we'll start seeing DirecTV ad spots for the IndyCar races.
Nice, this is what the indycar series needs in order to get their drivers out to a larger audience. With the announcement of Coke and DirecTV as sponsers, I think this will definitely help sell the indycar series product.