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I am Indy

I was just watching the video on the home page, and wondering, Is it just me, or is "I am Indy" lame? I think the slogan is boring, and the song is even worse. Did they get Gary Glitter to sing that? It does nothing for me.

I am not a NASCAR fan at all, but have to give them credit for some of their commercials, especially the one that used "Ring of Fire".

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Permalink Reply by Christy on February 20, 2008 at 5:50pm

My kids like it...especially the spanish version LOL :) I think it has a fun beat..but thats about it...the video will definately need to be updated since Sam and Dario are no longer there... not sure what if anything that Gene Simmons is going to do w/ the IRL this year....

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Permalink Reply by AndrettiGirl on February 22, 2008 at 9:43pm

Whoa, where can you find the Spanish version? It sounds enticing :D

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Permalink Reply by IndyCar Garage on February 20, 2008 at 8:57pm

I definitely think the video should be updated to remove the drivers who are no longer with the series --- when it does, you can trust that we'll have it front and center!

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Permalink Reply by Justin on February 20, 2008 at 10:59pm

no ur right I am Indy is a horrible slogan... really makes no sense at all, though kudos for trying to be young and hip.... just need something thats actually good.

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Permalink Reply by topkartgirl on February 21, 2008 at 12:34am

Yea I have to agree!!

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Permalink Reply by Mikey B on February 21, 2008 at 5:50pm

I will go ahead and address the I Am Indy song. The fact that Gene is really trying to stick to his guns and make it a "KISS" sounding tune makes it OK with me. Is it a "Strutter" or "Love Gun"? Of course not. But he's trying. Looking forward to the new stuff this year! Any thoughts on what they should do??

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Permalink Reply by i_am_indy on February 22, 2008 at 1:46pm

I like the song I am Indy and even have it as the ring tone on my cell phone.

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Permalink Reply by Kyle on February 22, 2008 at 2:27pm

Personally, I don't like the song or the slogan. However, it really doesn't matter what the IRL has for a song and slogan if the only place they advertise it is on ABC / ESPN during the IRL race. From my vantage point it would be much smarter to have a catchy song with cool graphics (you don't even need a slogan) and run it in an ad during a non IRL broadcast. That's how you broaden your fan base...not by advertising it to people already watching your product. But being familiar with TV contracts and ad buys my guess is they need to find sponsors to fill x number of slots during a broadcast. The spaces are not cheap and if they don't sell them all, they are probably stuck with the spots themselves.

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Permalink Reply by KoHoSo on February 22, 2008 at 3:49pm

Regardless of whether you like or dislike I Am Indy, I think that it doesn't matter in and of itself. What IndyCar needs more than anything else is to end "The Split," continue to offer exciting races with lots of passing, show off the drivers' personalities, focus on bringing in and keeping American drivers and sponsors, and take a more active stance in getting a fair amount of coverage on SportsCenter. All of this other stuff doesn't mean squat if the American public is confused about the series and can't latch on to some drivers that they can identify with.

As for I Am Indy itself...it was supposed to help attract the "younger crowd." Uhh, hello! Despite its longevity, KISS is a 1970's band. Not only was this a dumb angle, but it was one of the most irritating promotional songs since "I want my baby back, baby back, baby back ribs."

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Permalink Reply by The RPC on February 22, 2008 at 4:08pm

Couldn't hurt to start exploiting Helio's new found fame. Now that he is a household name and face, might get a few people to tune in. Same with Danica.

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Permalink Reply by SoHoosier on February 22, 2008 at 6:44pm

Maybe KK will be forced to possession of the song as part of the deal!

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Permalink Reply by AndrettiGirl on February 22, 2008 at 9:42pm

I think the slogan could be worse, but it definitely doesn't work. Does anybody have any suggestions? I can't think of a thing...What about "The Motorsports Melting Pot" you know, because we have drivers from a bunch of different countries, not to mention series...Yeah that's kind of a sucky slogan too...I officially fire myself from trying to be creative..